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Zhang Shiping, founder and former chairman of Weiqiao Pioneering Group, was selected in the list of 40 people of Shandong Brand in the 40 years of reform and opening up" and was highly commended.
(InputDate:2018/12/27 7:59:36 From:Weiqiao Pioneering)

On December 20th, the “Shandong Brand 40-Year Summit” was held in Jinan. The conference held a grand ceremony of “40 people of Shandong Brand in the 40 years of reform and opening up”, and Zhang Shiping, founder and former chairman of Shandong Weiqiao Pioneering Group Co., Ltd., was commended.

Since the reform and opening up, under the leadership of Comrade Zhang Shiping, Weiqiao Pioneering Group has developed into one of the top 500 enterprises in the world from a small oil cotton processing plant. In the long-term production and operation, the Group actively promoted the brand strategy, which enabled the “Weiqiao” brand to be selected in the list of “China''''s 500 Most Valuable Brands” for 15 consecutive years. The brand value continued to increase, from 4.601 billion yuan in 2004 to 60.572 billion yuan in 2018, ranked 62nd in the list of "China''''s 500 Most Valuable Brands". At present, "Weiqiao" brand products cover more than 70 countries and regions around the world, and "Weiqiao" brand has become a beautiful business card of Chinese national industry.


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