About Us
Group Introduction
Shandong Weiqiao Pioneering Group.,Ltd

Shandong Weiqiao Pioneering Group Co., Ltd. is located on the northern plain of Shandong Province, close to Jinan Airport, Qingdao Port, the Jiaoji Railway, and the Jinan-Qingdao Expressway, with the Yellow River nearby. It is a mega enterprise integrating textiles, dyeing, apparel, home textiles, thermal power, and more. Since 2012, the company has been listed in the Fortune Global 500 for 13 consecutive years, ranking 175th in 2024. The "Weiqiao" brand has been recognized as one of China's 500 Most Valuable Brands for 21 years, ranking 61st in 2024, and has been featured in the "World's 500 Most Valuable Brands" list for six consecutive years, ranking 402nd in 2024.

The Group has received numerous accolades, including the National May Day Labor Award, National Advanced Unit for Spiritual Civilization, National Outstanding Grassroots Party Organization, National Model Workers’ Home, National Advanced Collective in the Textile Industry, National Model Enterprise for Textile Industry Integration, Top 10 Brand Culture Enterprises in China’s Textile Industry, National Benchmark for Textile Industry Digitalization, National Advanced Party-Building Demonstration Enterprise in the Textile Industry, National Green Factory, National Excellence-Level Smart Factory (First Batch), and National Outstanding Talent Development Contributor..

  • 1951year
    Founded in 1951
  • 12A
    12 industrial parks
  • 500better
    Top 500 in the world for 9 con
  • 18year
    China's 500 most valuable bra
Leadership Care
On April 28, 2013, President Xi Jinping attended discussion session with national model workers and took a commemorative
On October 3, 2013, President Xi Jinping and then-Indonesian President Susilo Bambang Yudhoyono jointly witnessed the si
Lin Wu, secretary of the CPC Shandong Provincial Committee and chairman of the Standing Committee of the Shandong Provin
Zhou Naixinag, deputy Party secretary and provincial governor of Shandong, have inspected the Group for multiple times.
On November 10, 2022, Li Ganjie, a member of the Political Bureau of the Communist Party of China (CPC) Central Committe
Address of Chairman

Time shapes excellence, and great enterprises emerge from the tides of change. We extend our deepest gratitude and highest respect to all friends, customers, and investors who have supported and cared for Weiqiao Pioneering Group.

Looking back, we are filled with emotion and pride. Over four decades of relentless effort, particularly in the past ten years, Weiqiao has seized opportunities, achieved remarkable growth, and established a strong position in the market.

Through this journey, we have cultivated and upheld the entrepreneurial spirit of "perseverance, pragmatism, innovation, efficiency, and the pursuit of excellence." This spirit has defined our past, sustains our present, and inspires us toward a brighter future.

Looking ahead, we are filled with confidence and ambition. We will push forward relentlessly, seize opportunities without hesitation, and accelerate development with unwavering commitment. Weiqiao will continue to sail forward with determination and strength.

As the saying goes: "Time waits for no one. The world moves forward, and we must seize the moment." Our ambition remains steadfast, and our goals are clear—Weiqiao is committed to becoming a century-old manufacturing powerhouse, and we will achieve it!

Company Culture
  • Enterprise spirit
    Fighting, striving, innovation and high efficiency.
  • Work creed
    Think only for success, not for failure
  • Enterprise Production and sales policy
    Sale is based on the market; Production is based on sale; Supply is based on production; Plans are based on benefits.
  • Production management policy
    People-oriented, realistic and innovative, worsted weaving, customer satisfaction.
  • Development concept
    We should not only do what we can, but also do our best; we should improve in development and develop in improvement
  • quality standard
    One -vote veto, two prohibitions, and three never miss.
  • Enterprise management policy
    Strict management and tight production. Good quality, flexible operation and care for life
  • Core values
    Start a business for the country and benefit the people
Enterprise Honor
Energy saving and emission reduction innovative textile enterprise
Advanced unit of spiritual civilization construction
National textile industry implements excellent performance model
National Textile Industry Quality Award
National Textile Advanced Group
National Advanced Primary Party Organization
Won the 2006 China’s Top 500 Manufacturing Industries
China's Top 500 Manufacturing Industries in 2006
2010 Top 10 Brand Culture
Labor Medals
National Advanced Unit for Spiritual Civilizations
National Advanced Grassroots Party Organization
National Model Workers' Home
National Advanced Organization in the Textile Industry System
National Textile Industry Quality Award
National Quality Benchmark
National Skilled Talent Training Contribution Award
Fortune Global 500
Top 500 Global Brands
Top 500 Most Valuable Chinese Brands
Development Path
2024
2023
2022
2021
2019
2018
2012
2004
2003
2003
2002
2000
1999
1998
1996
1995
1993
1992
1990
1989
1988
1986
1985
1984
1981
In 2024, the group achieved sales revenue of 558.5 billion yuan, with all major economic indicators reaching historical highs.

In 2023, the group's Chairman, Zhang Bo, was elected as a deputy to the 14th National People's Congress.

In 2022, the group's Party Secretary and General Manager, Zhang Hongxia, was elected as a delegate to the 20th National Congress of the Communist Party of China 

In 2021, the group's Party Secretary and General Manager, Zhang Hongxia, was recognized as a National Outstanding CPC Party Member.

In 2019, the group became one of the world's top 500 brands. With an investment of 820 million Yuan, the green and intelligent textile integration project was completed and put into operation. Weiqiao-UCAS Research Academy was officially launched.

In 2018, taxes paid by the Group at all levels exceeded 10 billion Yuan for the first time, reaching 10.9 billion Yuan.

In 2012, the group successfully entered the World's Top 500, breaking the "zero record" of the World's Top 500 in Shandong Province.

In 2004, the headquarters of the group was moved from Weiqiao town to Zouping county after the construction of the office building and supporting projects was successfully completed.

On September 24, 2003, Weiqiao Textile was listed on the main board of the Stock Exchange of Hong Kong (stock code: 2698).

On October 18, 2003, the company officially changed its name to "Shandong Weiqiao Pioneering Group Co., LTD", "Weiqiao Pioneering Group" for short.

In 2002, three textile industrial parks, Zouwei First Park, Zouwei Second Park and Weiwei Industrial Park were constructed. Weiqiao textile has become the world's largest cotton textile enterprise.

In 2000, two textile industrial buildings of 300,000 square meters were built.

In February 1999, the enterprise held Binzhou No. 1 cotton mill, restructured and established "Binzhou Weiqiao Textile Co., LTD.", which turned losses into profits that year. In October, a thermal power plant costing 120 million Yuan and generating 200 million kilowatts of electricity a year was put into operation. In November, Weiqiao Textile Co., Ltd. was established.

In 1998, Shandong Weiqiao Textile Group Co., LTD was established.

In 1996, under the general depression of the cotton textile industry in the country, all the indicators of our company reached the best level in history, ranking the first in the same industry in the country.

In 1995, 15 million Yuan was invested in a new denim production line with an annual output of 9 million meters.

In 1993, Zouping County the fifth oil and cotton factory was renamed Zouping County Weiqiao cotton textile factory. The enterprise entered the national textile industry top 500.

In 1992, the Sino-foreign joint venture was established, which laid a foundation for its rapid development.

In 1990, 32 million Yuan was invested to build a 30,000 spindle cotton mill.

In 1989, approved by the Ministry of Commerce to be promoted to "National Level 2 Enterprise”.

In 1988, the enterprise was approved by the Ministry of Commerce to be "National Level 2 Enterprise".

In 1986, the whole factory workers raised 890 thousand Yuan to build a towel factory with an annual output of 5 million pieces.







In 1985, after the peanut oil project was launched, the annual profit and tax exceeded 2 million Yuan, and the enterprise developed into the largest oil processing enterprise in China.

In 1984, the director responsibility system was implemented in the county firstly. The factory was renamed Zouping County the fifth oil and cotton factory.

In 1981, Zhang Shiping served as the director of Zouping County Weiqiao oil and cotton processing factory, and  implemented contract system of management.