Weiqiao Pioneering Group places great emphasis on brand building, implementing a robust branding strategy by leveraging its talent, financial, and technological strengths. This approach has paved an efficient and pragmatic path to brand development.

The "Weiqiao" brand has been listed in the "China's 500 Most Valuable Brands" rankings for 21 consecutive years, ranking 61st in 2024. It has also been among the Top 500 Global Brands for six consecutive years, securing the 402nd position in 2024. As a world-renowned brand, "Weiqiao" products are known for their high standards, superior quality, and comprehensive range, reaching over 120 countries and regions, including Europe, America, Japan, Korea, and Southeast Asia.
Global Brand Recognition: For six consecutive years, "Weiqiao" has been included in the "Top 500 Global Brands," ranking 402nd in 2024.

In the home textile sector, the main brand is "Jia Jia Home Textiles," offering a diverse range of products, including home bedding, hotel bedding, wedding bedding, infant-specific textiles, and campus dormitory supplies. Jia Jia Home Textiles adheres to a green and eco-friendly philosophy, holding globally recognized certifications such as OEKO-TEX Standard 100 and GOTS/OCS international organic cotton certification. With its high standards, excellent quality, and full range of specifications, its products are exported to Europe, America, Southeast Asia, Korea, Japan, and other markets, receiving widespread customer acclaim.
In the apparel sector, the key brand is "Xiang Shang Sports." Seizing the opportunity presented by the national strategy of promoting fitness and sports, the company fully leverages the group's complete industrial chain advantages to actively expand into the sports apparel industry. With a high starting point and rigorous standards, "Xiang Shang Sports" is committed to establishing itself as a leading brand in the industry.