On December 5th, the 2023 Shandong Brand Annual Conference was held. Weiqiao Pioneering Group's case, "Leading Scientific Innovation, Digitally Empowering, Successfully Entering the World's Top 500 Brands," was featured on the list of outstanding cases in Shandong Province's brand building for 2023. Shandong Hongqiao New Materials Co., Ltd.'s alumina was recognized as a well-known brand in Shandong for 2023. In the key industry brand value list of Shandong Province, Weiqiao Pioneering Group ranked first in the metallurgy and non-ferrous metals sector, and Weiqiao Textile Co., Ltd. ranked second in the product brand field.