On December 19, the "2024 Shandong Brand Annual Conference and ESG Construction and Brand Value Enhancement Summit Forum," hosted by the Shandong Brand Construction Promotion Association and Phoenix News Shandong Channel, was held in Jinan. At the conference, Weiqiao Pioneering Group was awarded "Outstanding Member of 2024" by the Shandong Brand Construction Promotion Association. Additionally, the group's case "Cultivating New Quality Productive Forces to Strengthen the Hard Support for High-Quality Development" was selected as an excellent case of Shandong brand construction, and the ESG case "Deeply Practicing ESG Concepts to Continuously Promote High-Quality Development" was included in the Shandong Enterprise ESG Construction Excellent Case Library.